Sales Number Game Myth? #FreshThoughtFriday🍋

Does the number game a lie?

As Kendrick says, "let's stop tap dancing around the real conversation."

How does having more contacts create more value and longevity?

If you're focused on lead generation & new business development, are trained to spend more time on quantity and carve out time for value creation.

Does a large sum of garbage leads advance your business?

Like dating, when you're happy in your relationship, you are less likely to look around.

The same principles apply to happy vendors are less likely to look around.

The challenge is finding ways to create value requires us to slow down to ask better questions

But this extra effort also prevents unnecessary churn, which leads to less hunting and opens the door more referrals.

What are your thoughts on the quantity vs quality game?