No experience, no problem.

One of the biggest challenges in breaking into lucrative industries like medical sales is a lack of experience.

In today's FreshThoughtFriday, I want to share how I'd focus on finding great products first.

Great products do not require great marketing.

Most startups dump a ton of money into marketing.

Unfortunately, neglect the importance of building great products.

Brick by brick.

Great products need more time.

Marketing should be an accelerator.

Knowing this now...

If I was looking to break into a medical sales or industry where I wasn't connected already

Instead of asking the common employer questions...

1. Why is this position open?
2. What kind of performance benchmarks do you look for?
3. What metrics of success will you use to evaluate my performance?

Which are solid questions....

I'd take on a different approach and seek out what value they bring to the market.

Ask sprinkle in some questions about

1. Ideal Client Profile ICP: Tell me more about your ICP?
2. Focus on Problems: What are ICP's pain points compelling enough to warrant a solution at scale?
3. Benefits – Costs = Customer Value: How does __(product/service)___ maximize value creation?

Then go do some hand-to-hand combat by interviewing their ICP.

Start interviewing their ICP

Sending out DM on Linkedin and Instagram.

What other questions you'd ask a startup to vet their product?