#FreshThoughtFriday 🍋 - Community-based Recruiting

Humbled and honored to have recent graduates are reaching for advice on breaking into the medical device or healthcare space.

Listen to the latest Marathon Selling Podcast episode - Best MedTech Sales Career Advice for Recent Grads or Individuals with Little or No Experience. Comments below...

Today's Topic: Community-based Recruiting

I'm curious, are human resource departments adopting community-based recruiting? If not, why?

Lacks the key nurturing component communities foster

The last two 1099 sales reps we've partnered with were direct referrals from Nearsite Health, a private community for entrepreneurs and healthcare providers.

Full transparency

I work for a small company.

I'm not in HR and don't have decades of experience hiring

I'm just a sales manager looking for solid partners that produce.

I might be off my rocker and missing some key points

So please share this post with experts in the space;

This idea of a community-based recruiting strategy is not the same as offering a referral for recommending a friend. Why?

The standard pay for referral systems

1. Incentivized internal employees to do poor behaviors.
2. Lacks personality unless the company is phenomenal at employer branding to attract A players / top talent.
3. Hiring managers are too focused on being data-driven. Saying things like no one is applying or their resume doesn't show the proper work experience.
4. No work experience
5. No proven history of success

Mike Tomlin said, if the player you want to have all the skills you require, why would they need you as a coach/leader? Or you'd be paying top dollar for them.

Here are four lessons I learned in 6 months about the community-based hiring

1. Quality over quantity of applications
2. Shorten the learning curve and increase niche business acumen
3. Faster path to profitability and internal leads
4. Reenforced culture and ability to be heard

Managing the Nearsite Health community has required me to post frequently, consistently, and stay true my personality.

1. Focused on challenging the industry.
2. Think bigger than beating the competition
3. Impact
4. Legacy focused

That's why this game is a marathon, not a sprint.