Why Medical Device Companies Need to Become Sony

Medical device companies need to become SONY.

Why? Because Medtech companies are losing market share right under your feet.

Think like SONY - Manufactures equipment, sells software, and produces movies. Great MOVIES with strong villains

• Spiderman = Green Goblin
• James Bond = Goldfinger
• Hancock = Chris Rock

Healthcare has a strong of villains as well

• Opioid crisis
• Decreasing reimbursement rates
• Lack of transparency in pricing

Better stories are a part of the solution.

Stories add meaning to an otherwise impersonal product. It differentiates your product offering from your competitors and makes it more memorable.

Most importantly, it builds relationships and inspires your patients, clients, and stakeholder to make decisions beyond pure logical calculation.

Join the conversation at NH Community: https://nearsitehealth.com/

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